The most wonderful time of year is upon us: the lights, the music and the brisk winter air. Many of us are already rushing around buying gifts and making sure we check everyone off our list. Does Aunt Linda really want that cinnamon scented candle or that glittery reindeer ornament? The honest truth, maybe, but probably not. At the end of the holiday season, many of us may end up with piles of gifts that we have accumulated and while we appreciate being remembered, do we need more stuff? International City Theatre has an easy fix with gift certificates in any denomination that will provide an experience of live professional theatre at Long Beach’s resident professional theatre company. The 2020 season celebrating their 35th Anniversary has something for everyone.
In today’s world there has been a seismic shift in consumer behavior – opting for experiences over commercial products. More than ever before, people are concerned about the environmental concerns associated with mass consumption, but also have a desire to be less attached to material possessions. With these principles in mind, instead of struggling to find more stuff for your loved one, why not give them an experience this year? “An experiential gift elicits a strong emotional response when a recipient consumes it — like the fear and awe of a safari adventure, the excitement of a rock concert or the calmness of a spa — and is more intensely emotional than a material possession.” Says Cindy Chan, an expert on consumer relationships at the University of Toronto. Experiences provide people with lasting memories they can later share with friends and family.
We are fortunate to live in a city with a professional theatre company here in our backyard. Old or young, there is a performance for everyone. International City Theatre’s line-up of performances in 2020 is set to make audiences laugh, learn and laugh some more. From toe-tapping music of the ‘40s to laugh-out-loud comedy productions to thought-provoking stories, you will find something this season for everyone on your shopping list. Instead of buying that new gadget, give your friends and family a season subscription to the theatre that will last all year-long or even a gift certificate in any denomination towards a performance of their choice!